Hel Looks, on Tumblr

Hel Looks is a street style blog from Helsinki. Full site at www.hel-looks.com

Jirka, 24

“The coat, sweater and trousers are from Uff, the socks from American Apparel and vintage Dr Martens from New York.

The contrast of white and black has inspired me lately. Skinny jeans forever – they stay, while the rest can change.”

13 March 2014, Senate Square

Pietari, 21

Andy McCoy is my style icon and skinny trousers are the cornerstone of my style.”

12 March 2014, Fredrikinkatu

Sallamari, 25

“I like comfortable and colourful clothes.

I’m fascinated by the style you can see if you travel east, to Russia. Outfits that are a bit out of date.”

8 March 2014, Aleksanterinkatu

Michael, 21

“I wanted wear colours and show that it is spring now. I think we should use more colours.

80s hip hop and jazz inspire my style. Michael Jackson and my parents are my style icons.”

8 March 2014, Aleksanterinkatu

Heini-Maria, 23

“I’m wearing a vintage fake fur coat, a Zara jacket, Weekday nylon shoes and an old bag which origin I don’t remember.

I like fur (fake or vintage), Prada, Marques’Almeida, the 90s and ripped jeans.”

8 March 2014, Aleksanterinkatu


“My bomber jacket and shirt are from Weekday, the blazer is second hand, the pants from AliExpress.com, the shoes are Nike Air Max.

Tim Kiukas and his friends have a cool style.”

1 March 2014, Eteläesplanadi

Inkeri, 20

“I love skirts, dresses and clothes made of linen. My favourite colours are yellow, green and violet.”

1 March 2014, Aleksanterinkatu

Leevi, 16

“I’m wearing my new find, a second hand jacket, with a shirt and necklace from Weekday and Cheap Monday jeans.

The colour black and my sister and her friends inspire my style.”

1 March 2014, Eteläesplanadi

Margareeta, 16

“I’m wearing a jacket from Zara, a shirt and pants from Bik Bok and second hand Jeffrey Campbell shoes.

At the moment I like springy colours like pink and really ugly clothes – the ones that are almost too ugly to wear.”

1 March 2014, Aleksanterinkatu

Jenni, 30

“I’m wearing a Marimekko scarf, a two-piece from Weekday and shoes by Minna Parikka. The colours and comfort are important. I wear same clothes for work and when walking my dog.”

1 March 2014, Aleksanterinkatu

Arthur, 17

“I like to wear clothes that are not the most ordinary ones. It’s so much more fun that way. I like jackets, bows and berets.

Skateboarding community inspires my style a lot.“

1 March 2014, Yliopistonkatu

Alge Julija, 21

“I enjoy wearing colours and I like strange colour combinations. My clothes are from ordinary clothes stores and Uff, the shoes are from Indian Summer.

I adore Stella McCartney, because her clothes are feminine but you can also jump and run in them.”

1 March 2014, Simonkatu