Hel Looks, on Tumblr

Hel Looks is a street style blog from Helsinki. Full site at www.hel-looks.com

Anna, 26

“I like fashion, but my style is always casual and comfortable. I always wear Vans shoes.

I like necklaces and sporty elements.

After I moved from Spain to Berlin I found Cheap Monday and second hand. In Helsinki I’ve learnt to like simple design and neutral colours.”

15 May 2014, Eteläesplanadi

Erja, 45

“I bought a piece of African fabric in New York and my seamstress friend make the shirt out of it. I think the green and the orange colours match nicely. The leather pants are second hand and made in Finland.

I like to wear jeans and to mix colours. I can’t wear black tops.”

14 May 2014, Kiasma

Karoliina, 30

“I’m wearing a necklace from Madrid, shirts from H&M, Monki jeans, bracelets by Marimekko and shoes by Minna Parikka.

Kenzo and my workmates inspire me.”

14 May 2014, Kiasma

Maija, 31

“I’m wearing a unique, custom-made outfit designed by me and Marimekko staff. I designed the print for the Together exhibition in Kiasma museum for contemporary art. The seamstresses at Marimekko made the jacket and the trousers for me.”

14 May 2014, Kiasma

Miika, 29

“I’m wearing a coat by Daniel Palillo, an Acne shirt, a Samuji bag and a cap from H&M.”

14 May 2014, Kalevankatu

Siiri, 17

“The 90s inspires me. I like high-waisted jeans, turtlenecks and oversized sweaters and coats. I don’t have any coat or jacket in my size.”

12 May 2014, Fredrikinkatu

Annica, 19

“I invest in shoes, underwear and training gear for my hobby, pole dance.”

12 May 2014, Senate Square

Katri, 29

“I like to wear loose clothes and white mixed with bright colours. Now I’m wearing a Marimekko shirt and jeans which I decorated myself.

I like denim, glitter, pink and cute Japanese things. But my biggest inspiration is Rupaul’s Drag Race.”

10 May 2014, Teurastamo

Otto, 40

“A mix of American preppy and classic English style always works. I like quality tweed and English shoe brands like Tricker’s and Church. They last so long that they are not expensive after all.

10 May 2014, Teurastamo

Jake, 25

“First I chose the trousers, because they are so comfortable to wear. They are from Carlings store. The shirt’s colour brings nice contrast to the outfit. The jacket I bought 6 years ago. And sneakers are comfortable, too.

I think timelessness is stylish. I guess the frames and the beard are my trademarks.”

10 May 2014, Työpajankatu

Soile, 32

“I like to have fun with clothes but I also like to follow fashion. My favourite print designer is Paola Suhonen and my favourite clothes brand is Vimma.

Now I’m wearing my beloved beanie from the recycling center, a scarf from Seppälä, a cardigan from Gina Tricot and a shirt and trousers by Vimma.”

10 May 2014, Mannerheimintie

Jussi, 21

“Lately I’ve been inspired by Acolyth store. I just bought my Odeur coat there.

I cut the collars of my dress shirt, the leggings are from H&M and the shorts age-old. I like to wear black-and-white.”

8 May 2014, Bulevardi