Vesa, 27

“My style is casual with editorial flavour. I like to mix luxus and cheap. I prefer quality to quantity.

Now I’m wearing a coat by Phillip Lim, a one-pound shirt, jeans from H&M and shoes from Cos.”

Hannu, 29

“I’m wearing my girlfriend’s grandfather’s old jacket, a beanie from Varusteleka and frames by Cheapo.

What looks good at the moment? Denim vests, denim jackets, bandanas and a band called Seksihullut.”

Riikka, 24

“I like to mix different colours and textures. That’s how outfits can tell stories. Today my look is about a mermaid.

I found the skirt from H&M sale and it has become one of my favourites.”

Anna, 27

“The hat and the mittens are self-made, the 60s skiing jacket is second hand, the trousers are from a friend and the shoes from Italy.

Strong colours and strong prints are best. 40s movies never stop inspiring me.”

Helmi, 16

“My hat is from Monki, my great-aunt made the jacket out of old jeans in the 70s and the boots are 4 years old.

I like all things girly and feminine. I love dresses and vintage. The 50s, the 60s, the 70s and movies by Sofia Coppola inspire me. Zooey Deschanel has a nice style.”

Ines, 20

“This is my first summer outfit this year. That’s why I’m wearing white socks.”

Edna

“I’m wearing my sister’s old sweater and second hand.”

Anni, 20

“I’m wearing a second hand parka by R-Collection, shoes from Monki, the rest is second hand.

I wanted to wear a dress, because I feel like spring. And I wanted to wear red, as I’m happy. 

I couldn’t live without big, baggy jackets. Therefore I collect second hand R-Collection parkas.”

Sanni, 18

“I’m wearing a jacket from Zara, a shirt from H&M, a second hand skirt and age-old boots.

Wes Anderson’s Moonrise Kingdom inspires me.”

Alex, 20

“I always wear black, but in the summer I turn into a flower power girl.

I like minimalist style, with a pinch of punk and rock.”

Arla, 23

“I call my jacket a wolf jacket. It’s from Uff, like the bag, too. The leggings are from Lindex and the shoes from Gina Tricot.

I like to mix different materials like velvet and chiffon. I like clothes with interesting details like studs and pearls. Most of my clothes are black-and-white but last summer I learnt to wear neon colours, too.”

Helena, 22, Bergur, 24

Helena: “I like to wear shirts and jeans. I prefer second hand and comfortable clothes.”

Bergur: “I shop at random places. I rather take random chances than go to regular fashion stores.”