Hel Looks, on Tumblr

Hel Looks is a street style blog from Helsinki. Full site at www.hel-looks.com

Arja, 27

“I just bought my pullover for one euro. The skirt is from Sweden and the shoes from the so called Kissakirppis in Lahti. A librarian called my bag a Russian bag so I guess that’s what it is then.

Grannies and grannie-ness in all its forms inspires me.”

16 May 2013, Suvilahti

Iina

“Too much analyzing is never good. When you feel a bit discomforted about the clothes that you are wearing, then your style is good.

I’m wearing second hand and shoes from Asos.com.”

16 May 2013, Suvilahti

Varpu, 24

“I’m wearing a men’s t-shirt, knitted trousers from my own graduate collection and Dr Martens shoes.”

16 May 2013, Suvilahti

Piia, 22

“At the moment I’m inspired by sporty clothes. Now I’m wearing a Lumi bag, trousers from American Apparel and shoes from Zara. The rest is from Monki.”

16 May 2013, Suvilahti

Oiva, 6, Teemu, 36

Oiva: “I like all clothes that are related to Star Wars. My favourite colour is green and my favourite garment is my black hoodie. When I left home I was dressed up as business man. Now I’m a smith.”

Teemu: “My current style icon is myself in the beginning of the 90s.”

16 May 2013, Ankkurikatu

Inkeri, 18

“I like clothes that are 130-150 years old. Old-fashioned clothes are made from sturdy materials and they fit better my body type than contemporary clothes, high-waisted trousers for example. I like hats, ties, bow ties and men’s clothes. Steampunk inspires me.”

14 May 2013, Yrjönkatu

Jere, 19, Aada, 19

Jere: “Will Ferrell ja Will.i.am inspire me. Our hats are from Thailand.”

Aada: “I just dyed my hair blue so I wanted to wear something simple and black and compensate the new hair colour.”

11 May 2013, Suvilahti

Vilja, 16

“I like black and muted colours. I usually shop second hand only but I also modify clothes myself.

Normally I avoid animal prints. I hate leggings and Converse shoes.”

11 May 2013, Suvilahti

Ida, 15

“I’m wearing my father’s hat, my mother’s old vest and my friend’s shirt.

Blogger Kayla Hadlington inspires me.”

10 May 2013, Keskuskatu

Antti, 31

“Drinking whisky and singing karaoke inspire me right now. My hat is from American Apparel, boots by Rick Owens, the rest is vintage.”

8 May 2013, Yrjönkatu

Vilinka

“My hair and outfit are inspired by a real life horror movie whose name I really don’t want to remember but that still keeps on echoing from the walls, and from the structures inside which it lives and breaths. The film is currently going on in the lifes of too many people in our school.”

7 May 2013, Tammasaarenkatu

Ananya, 19

“I appreciate nice materials, comfort, elegance, humouristic nostalgia, authentic casual style, sustainability and clothes that can appeal to many generations.”

8 May 2013, Lokal