Hel Looks, on Tumblr

Hel Looks is a street style blog from Helsinki. Full site at www.hel-looks.com

Meri, 19

“I like colours and prints and I often mix old and new.”

4 April 2014, Aleksanterinkatu

Petra

“You are stylish when you are warm and you feel comfortable in your clothes.

My style icon is Brigitte Bardot. Sometimes in the morning I feel like the sandman has clothed me.”

4 April 2014, Fredrikinkatu

Otso, 37

“I’m wearing a cap by 59Fifty, jackets by Alpha and Mexx, trousers by WinWin and shoes by Solovair. My current inspiration: Rick Rubin meets Marcello Mastroianni with a hasidic twist.

I like New York, food, Satu Maaranen and Hyéres.”

3 April 2014, Kankurinkatu

Kimmo, 32

“After I was given a grant, I started to invest in my style more. Before my style was more plain and simple. I love to wear colours and clothes that feel festive.”

30 March 2014, Tyynenmerenkatu

Lotta, 25

“Clothes need to be comfortable. I don’t think too much if they match and fit or not. I like to wear t-shirts, denim and leather.”

29 March 2014, Korkeavuorenkatu

Teresa, 22

“I like to wear blue and black, second hand and things I’ve made myself. 80s movies inspire me.”

29 March 2014, Market Square

Anni, 25

“I’m wearing second hand, something from my mother, something self-made and something from Topshop.

Light knitted materials and velvet inspire me now.”

28 March 2014, Korkeavuorenkatu

Meri, 19

“I like colours and prints and I often mix old and new.”

4 April 2014, Aleksanterinkatu

Petra

“You are stylish when you are warm and you feel comfortable in your clothes.

My style icon is Brigitte Bardot. Sometimes in the morning I feel like the sandman has clothed me.”

4 April 2014, Fredrikinkatu

Otso, 37

“I’m wearing a cap by 59Fifty, jackets by Alpha and Mexx, trousers by WinWin and shoes by Solovair. My current inspiration: Rick Rubin meets Marcello Mastroianni with a hasidic twist.

I like New York, food, Satu Maaranen and Hyéres.”

3 April 2014, Kankurinkatu

Kimmo, 32

“After I was given a grant, I started to invest in my style more. Before my style was more plain and simple. I love to wear colours and clothes that feel festive.”

30 March 2014, Tyynenmerenkatu

Lotta, 25

“Clothes need to be comfortable. I don’t think too much if they match and fit or not. I like to wear t-shirts, denim and leather.”

29 March 2014, Korkeavuorenkatu